“The lifetime value of a referred customer is 25% higher than that of other customers”

With BNI Your Business Grows

A BNI membership is referral networking that works! Our proven business referral system, coupled with bni online™, is designed to help businesses work together to pass referral business and explore new opportunities.

Members of BNI Alberta North passed 27,352 referrals in 2022 resulting in $‭52,124,596‬ in business generated by our members, for our members!

Visiting a meeting is a great way to see an online BNI Chapter in action.

Learn about how you can leverage BNI to grow your business through an article on our blog: www.bniblog.ca

Need help arranging a visit? Contact our BNI Regional Office

Janice Baskin

Senior Director Consultant

780-232-1747

Send Message

Three Ways to Experience BNI

Enjoy a meeting type that best fits your lifestyle and business

Referrals Work

BNI referrals convert to revenue 55% of the time (BNI Global study, 2023)
Referrals received from BNI Members convert to business 38% quicker than leads from other sources (BNI Global study, 2023)
82% of small business owners have said their main source of new business is referrals (Constant Contact)
Referred-in customers have a 37% higher retention rate than other customers (Deloitte)
The Lifetime Value of a referred customer is 25% higher than that of other customers (Wharton School of Business)
Conversion rates for referrals are almost 4X higher than any other marketing channel (Marketo)

Givers Gain®

Created by Dr. Ivan Misner, Givers Gain® is a BNI members primary philosophy whereby members give support to other members. By giving unconditionally to others, that support builds positive relationships and trust. It also creates a desire to reciprocate to the giver.

The Worlds Largest Business Networking Organization

Founded in 1985 by Dr. Ivan Misner, BNI® is a global, proven business networking organization. Our Members are business professionals who help each other grow their businesses through their commitment to our principal core value, Givers Gain®. Each week, in thousands of communities across the globe, Members meet with other trusted business leaders to build and nurture lasting relationships and pass qualified business referrals. Membership in BNI offers access to business training, peer learning and opportunities to network and do business with hundreds of thousands of BNI members around the world.

Changing the Way the World Does Business®